What does the 'Way of Creativity' mean?
By Jane Macdonald. Creatologist. October 2024

Why is Creativity often referred to as a “Way”?
Have you seen books, blogs, podcasts, or even videos
referring to “The Way of Creativity”?
Being a Creative, you have a preference for creativity… for being creative.
Being Creative is YOUR way of being
and your way of creativity is determined only by you
in partnership with your creative nature and power.
Our creative way is defined by one thing:
our ability to identify problems and express their solutions.
When we recognise a problem,
we will always see three ways forward:
- invest energy into the pathway of the problem, its solution being a worsening condition (way of decreation / destruction),
- invest energy into the pathway of integrating the problem’s lessons, its solution being a better condition (way of creation), or
- invest energy into the pathway of the current state of the problem, its solution being a maintained condition (way of the status quo that combines decreation with creation, leading them to be at war with each other).
#2 is the pathWay of Creativity.
#2 is the pathway Creatives are drawn to, because it is the lived expression of the nature and power we have a preference for.
The way of Creativity is a pathway to follow where the elements of creativity are enacted upon, for example, the way of creativity, depending on the person and how they use it, can be a process, a state of being, a livelihood, a life, that is creative.

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